TSI's Promotion of Sulphur Fertilizer Use

TSI's Sulphur Value Enhancement campaign brings information on sulphur's importance in crop nutrition to farmers, retailers, and others in the agricultural community. This is accomplished through a variety of outreach efforts.

Informative brochures

A number of brochures have been published providing details on sulphur in agriculture and general sulphur information to increase public awareness:

• Sulphur's Important Role in Proper Fertilization
• The Sulphur Cycle
• Where does sulphur come from?
• Sulphur and the Human Body

Radio Interviews

• In 2016, two prerecorded interviews, published with National Association of Farm Broadcasting, on fertilizer efficiency and balanced crop nutrition appeared on 21 different radio shows and played at least 36 times on radio stations across the United States.
• In 2016, live radio interviews were conducted with "The Farming Show" in the United Kingdom (interview begins at the 28:30 mark) and "Ag PhD" on SiriusXM.
• In 2015, a prerecorded interview, published with National Association of Farm Broadcasting, was downloaded by 11 radio programs and addressed several sulphur-related questions:
  • What effect do you think projected crop prices will have on farmers’ use of fertilizer?
  • How do you think commodity prices will influence farmers’ crop decisions?
  • Please summarize today’s current agricultural environment and the need for proper fertilizer choice.
  • How do sulphur deficiencies affect yield outcome?
• In 2015, TSI's Donald Messick represented the sulphur industry on "Farm Talk Live" and Illinois Farm Radio. The discussions covered sulphur's role in proper fertilization.

Online Articles

• In 2016, a North American-focused article titled "When commodity prices fall, aim for high yield and quality" appeared in over 40 web-based publications including Farms.com.
• In 2016, a European-focused article titled “Sulphur - A tale of two lands” appeared on Farms.com.